• Trinetra Initiative

Why You Need Google Analytics

Before understanding Google Analytics, let's understand the importance of analytics. Analytics interprets the data models. These data models help a website developer or blogger make effective decisions. Analytics is a bridge between data, raw data, and productive decisions in a company dealing with web development or digital marketing websites.

It is now questionable why the data should be analyzed. The numbers we see like the number of visitors per day, volume, target customer reach, etc. they are only presented as raw data. We can't get much out of these numbers. Through data analysis, a developer can make meaningful decisions to further improve their organization. Suppose they get more insight into customer trends, profitability, and better alignment.

Google Analytics is a ritual keyword in digital marketing and is known as digital analytics. What about digital analytics now? People generally buy products gradually. In marketing, there is a concept called a buying funnel. There are different stages in the funnel that describe customer interactions. A basic purchase funnel consists of the following steps:

Acquisition: Acquisition involves raising awareness and maintaining the interests of customers.

Behavior - This is when customers enter your business.

Conversion - This is where a customer becomes a customer and works with your company.

It is difficult to interpret such conclusions in the real world. In the online world, there are many components that can be scaled through digital analysis. It helps us analyze the behavior of online purchases and develop more strategic techniques to satisfy both new and old customers.

For example, imagine an online store that wants to sell more T-shirts. Digital analytics allows the company to do more to diversify its campaigns in areas where the demand for its product is higher. You could drill down to the information about stores across the country to find out if people in certain places buy a lot of t-shirts and get additional promotions in those areas right now. The analysis is also used to track how users shop through online shopping carts. Sometimes users get stuck on a specific specification on the website. In these cases, the analysis will help them make the necessary changes and resolve the problem.

Digital analytics is beneficial for all types of businesses. It helps publishers to create a reliable and responsive platform to regulate the delivery of their website with benefits for users. E-commerce websites use digital analytics to understand customers' buying style and develop better techniques for selling their products.

How does Google Analytics work?

Google Analytics provides us with final reports that are useful for organizing data and drawing conclusions. A Google Analytics account must be created to know all the actions of the users that are carried out on the site.

Every page on your site must have built-in JavaScript type code. The following code collects data on how this customer logs into this page of the website. Consider a model similar to the one we saw earlier.

For this online t-shirt store, the code below can indicate how many customers visited a page that sells formal t-shirts compared to a page that sells casual t-shirts. The following code also collects data from the program, such as the language set, the type of program (Chrome or Edge), and the device and framework used to access the store. Google Analytics also characterizes the source from which the customer has just visited the page. It could be a web crawler, a clicked ad, or an email ad.

The following code collects and sends updated information about customer movement. The deadline is known as a meeting. The moment a customer enters a page with the following Google Analytics code, a meeting begins. If the client does not remain inert for more than 30 minutes, the meeting will be closed. After returning to the page, another meeting begins.

Google Analytics converts the data collected by the tracking code into reports. These reports are permanently stored in the database.

The structure of the Google Analytics account:

All Google Analytics accounts are assigned to an organization. This is any grouping. You can compare multiple Google Analytics accounts in a single group. Large companies have multiple Google Analytics accounts due to their wide range of products. Small and medium-sized businesses only have one account. An account is made up of multiple properties, and those properties contain multiple views for that account.

The following code gathers and sends refreshed information with respect to client movement. The timeframe is known as a meeting. At the point when a client enters a page that has Google Analytics following code a meeting starts. On the off chance that the client stays inert for over 30 minutes, at that point the meeting closes. On returning to the page, another meeting starts

The data collected by the tracking code is converted into reports by Google Analytics. These reports are stored in the database permanently.

The structure of Google Analytics Account:

All Google Analytics Accounts are assorted under an organization. This is an arbitrary grouping. You can compare multiple Google Analytics Accounts under a single grouping. Because of their huge product range, large companies have multiple Google Analytics Accounts. Small or medium-sized companies own only one account. An account consists of multiple properties and these properties bear multiple views for that account.

This grouping structure helps organize all the analytical things related to your business. Each property collects data independently of each other using a unique tracking ID included in the tracking code. An account can have multiple properties that allow the developer to process data from different websites, mobile apps, etc.

For example, you may want to have separate properties for specific geographic sales areas or your products. Therefore, this allows you to analyze the logistics of a single property, but multiple properties cannot be displayed at the same time. You can use filters in the configuration options to restrict the type of data visibility in reports. The view layer helps define your Google Analytics goals.

Goals are useful ways to track your website's conversions or business goals. What is called a goal the number of users who have subscribed to the email newsletter or how many have purchased the product. Once Google Analytics has collected and processed your settings, accounts, properties, and view information, you can no longer change it. By clicking the Administrator option, you can set user permissions for user management, collaboration, or read and analysis.

How to configure Google Analytics?

Create a Google Analytics account:

To configure it, we must first create a Google Analytics account. Go to google.com/analytics and click start for free.

Then log in with a Google account. You will need to create a new account if you don't have one. Once you are logged in, click Set up for free.

There you can add the account name and leave the recommended options checked.

Then choose whether you want to measure a website, an app, or both.

Click Next, then enter your website name and URL. Select an industry category from the drop-down list. Select your time zone so that the reports are linked to your local time, then click Create.

Accept the terms for your country or region. And your Google Analytics account will be created. As easy as that.

Install the tracking code:

Depending on the type of your website, there are different ways to install this tracking code.

The tracking code should appear automatically after creating the Google Analytics account.

Just click on the Admin tab in the lower left corner, then click on Tracking Information, then Tracking Code. You will then be directed to the page to install them on your website.

If you are using a Wix, Weebly, or any other website builder, you can simply copy and paste this tracking ID into your website admin area.

For example, to add the tracking ID to a Wix website, click Marketing Connections, then click Connect to Google Analytics. Include your tracking ID. This process is also similar to other website builders.

If you coded your own website instead of inserting the tracking id. Just copy and paste the little code under "Global Site Tag" and paste it right after the opening header tag on each page of your website.

Confirm that it works:

Open an incognito window in your browser and enter the website domain.

Go back to the normal browser window and refresh the page in Google Analytics.

There you should see that there is an active user on your website.

This means that Google Analytics is configured correctly because the visit you have opened will be shown in the incognito window.

After 24 hours, your reports will be completed. For example, when you click on Google Analytics Home, you can see the number of visitors to the website, the means by which they approach your website, geographic statistics, etc.


I hope this article has digitally convinced you to use Google Analytics based on your business goals to achieve profitable results in real time. Now that you know how Google Analytics works, you can now make smart decisions that will help your business survive in this highly competitive market.

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