Understanding The Top 4 Types Of Backlinks To Improve SEO For Website
Building high-quality backlinks while doing SEO or digital marketing for your website is very beneficial. Meanwhile, getting backlinks is an essential part of an effective SEO strategy. This is because the link tells search engines that a website is trustworthy, recognized, and capable of ranking higher on search engine results pages (SERPs). The amount of backlinks doesn't matter to get the value you want. High-quality backlinks are crucial.
3 factors that affect link value
Before talking about backlinks, it is important to understand what makes a link valuable. As mentioned above, not all backlinks are of the same quality. There are many factors that make backlinks more valuable than others.
Link site authority
The types of valuable links come from high-quality websites. Links from websites recognized as authoritative resources send a more positive signal to search engines than links from lesser-known, low-quality websites. The authority of the site can be determined from the linked sites. The higher the Alexa rank of the linking site, the better the link will be for SEO. Authorized websites are the ones with the lowest ranking. You can use the Alexa site overview tool to find an Alexa ranking site.
Follow vs not follow
When you add link to website, you can use HTML code to designate link as below or not.
Follow the links, send signals to the search engines to recognize the links and add SEO value.
No tracking link signals search engines to ignore links and give them less value.
So the tracking link has a higher value, but no tracking link can always drive traffic to your website.
Location of connection on site
Websites are divided into sections and the value of a link can be influenced by the section in which it appears.
A valuable link allows the location in the main body of the website. Links that appear in the header, footer, or sidebar might not have the same value. This is an important factor to understand if you want to create high-quality backlinks. Let's analyze the best types of backlinks.
1. Editorial backlinks
Quality SEO links come from editorial mentions. This happens when another website points to and links to your website. It can be included as
Mention someone in your business or something in your content as a source of information. You can find more information on their website as a resource. Cite your website as an infographic maker
2. Return links from guest blogs
Guest posts can help you get valuable backlinks. When you publish a post on a website, you can include an editorial link in your content. It's a great way to build trust and authority through influential posts.
3. Links to the company profile
By creating a business profile online, you can add a link to your website. Such links on social media, business media networks, industry listings, and business listings tell search engines that a website is working and of high quality.
4. How to get backlinks from business profiles
You can get such backlinks by creating profiles on popular directories, namely Foursquare, Yelp, and Capterra, etc. in your area. Or use a service like Synup or Yext that will create and manage a profile for you.
To find and discover the best backlinks, you can sign up for a free trial of the Alexa Advanced Plan. You have access to all the research tools for target groups, industries and keywords.