Top Social Media Statistics You Need to Know in 2020

95% of adults ages 18-34 are likely to follow a brand on social media.

Social media statistics

71% of consumers recommend a good social media service experience with a brand to others.

There are a total of 2.56 billion mobile social media users worldwide, representing 34% of all social media users.

Social media statistics

96% of users typically don't follow brand profiles that they comment with others online.

Social media statistics

Visual content is 40 times more likely to be shared on social media than other types of content.

52% of people were influenced by Facebook while shopping online and offline in 2015.

Social media statistics

There are more than 50 million small businesses that connect with their customers through Facebook.

No Facebook ad generates an emotional response, while 20% of Facebook posts do.

The expectation for brand-sensitive people to complain on Twitter in one hour is 78%.

There are more than 1.3 billion accounts on Twitter, but currently only 328 million are active.

Social media statistics

95% of all Instagram users are younger than the 35-year-old age group.

Instagram posts tagged with a different user or location have significantly higher engagement rates; H. 56% and 79%, respectively.

There are 1.5 billion active users registered on YouTube per month.