• Trinetra Initiative

Top Digital Advertising Tips for Your Marketing Strategy


Digital advertising has become an important part of modern marketing strategies, and if it isn't part of your business strategy, it should be. Whether your business is a B2B or B2C business, by successfully implementing digital advertising, you can successfully grow your online presence and ultimately promote more conversions and sales. Digital advertising gives your business more exposure than ever before to a much larger audience. However, if your ads aren't thoughtful, there's a good chance you won't get the result you want. Whether it's design elements, chain, or messaging, all aspects of advertising should be seen to work in your favor. To find out the best way to create and implement digital ads, we reached out to experts in the digital advertising industry and consulted with our own thought leaders Blue Fountain Media to create a collection of tips to help all businesses. The best of your campaigns. From the best channels to the best converting content - we've got you covered. Check out these 10 tactics and see if integrating into your own marketing strategy can help your business achieve the digital advertising results you want:


1. Plan Creative Elements for Digital Advertising

Your business has visuals that set it apart from the competition. Use this to your advantage in your marketing efforts. Whether it's a logo, mascot, font, or color scheme, including your brand can help make your brand recognizable. You want to grab the attention of the audience, but also grab their attention and remind them of your brand. Incorporating unique and creative visuals into your ads is critical to ad success. Sarah Maloy, head of content marketing at Shutterstock, notes that she wants a variety of creative images, but they need to be consistent: “When advertising on social media, it's important to update frequently. update your creativity so that it is relevant and that users are not. ". Don't look for the same message when testing variations and trying new campaigns. Find images with a cohesive aesthetic so that your entire social campaign is familiar, but not repetitive, to users who can find more than one ad. In general, you need to make sure that your social ads tell a cohesive story and that the image matches the copy that matches the CTA or link content, which of course needs to match your brand.


2. Spend Wisely

Each platform used for online marketing offers you different values. You need to analyze which outlets should invest more time and money and which not. Some platforms that work very well for one business have little or no results for another. Everything is very specific to your brand and you need to plan your budget accordingly. Deciding what each platform will do for your specific advertising efforts should be the foundation of your campaign decisions, says Hitesh Sahni, marketing consultant at Smemark: “Understanding the value that each B-channel offers are imperative. Google AdWords works best when there is a clear demand for your product or service and you want to target people who are looking for your product or service online. Search engine advertising is aimed at a startup that has created an innovative and less effective new product never seen before in the market, or for something that most people buy in physical stores and rarely search online, in which case they want to create demand from scratch, where Facebook fills the void with demographic details and other interests. You can target people who want and are likely to be interested in your business, whether they are looking for or not.


3. Do Your Research Before Creating Digital Ads

You can get ideas of what works best for your target audience based on your past experience with your ads. However, it's important to take the time to do in-depth research and have data to back up your actions. You can assume that your customers will behave a certain way if they are really going in a completely different direction. It is important to prepare for this in time and use the information you have gathered through research to plan your marketing strategy. Elliot Simmonds explains this concept below: Lots of people use sponsored posts and other paid ads, and it seems like a lot of people are happy to pay the money and see how views and clicks come in, although some of these clicks come from people coming tangentially. product or service they are promoting. You can target your sponsored posts and ads on most platforms. My advice is to do this after a period of time (even if it's only a short period) of actual research. Your intuition can tell you a lot about who your customers are, but you also need to take the time to find out for yourself: which consumer profiles are spending the most? Who keeps coming back? Where are most of your customers located?


4. Optimize Product Listing Ads

Ads in the product list should include everything that users want to see when they search. You don't want potential customers to do more research to lose interest. Answer any questions you may have in advance. All the information that could be useful for the buying process contains it! Monica Cabaniss, the PPC employee at Blue Fountain Media, says improving these ads ensures they stand out: “Take the time to create a product feed that includes a detailed description of your products so that they can be included in PLAs on Google, Bing and now on Facebook. If you pair a product image with the product description on a search results page, classic text ads become optically more appealing. "-Monica Cabaniss, PPC Associate at Blue Fountain Media Finally, digital advertising can be the key to success for any business that wants to market effectively to the right audience. If you want to improve your tactics and broaden the scope of your current practices, try incorporating these techniques into your digital marketing strategy. If you use these tips to improve your overall ROI now and into the near future, be sure to keep up with the changes and fluctuations in digital advertising, no matter what platform or channel you are on. find. They are localized. If you act proactively, stay up to date on trends and stay up to date, you will set yourself apart from the competition.

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