Things to Consider as Part of a Website Audit
Website design and development is not the last step in a company's digital asset. It is important to verify that the website has good content and that all functions are working properly. You need to make sure your website is generating enough revenue or driving overall growth and development.
The website is audited to confirm that it provides an excellent user experience, which depends on the content and technical aspect of the site.
Let me give you an overview of the two aspects of auditing a website that will help you get it right.
Mobile friendliness and ease of use:
The share of mobile phone traffic has increased. We can see a drastic drop in web traffic from the desktop. More and more people use their mobile devices to access the Internet. This is in part because mobile devices are more accessible than computers. It is important to confirm that the version of your website is compatible with mobile phones. Again, make sure all your pages are suitable for mobile screen sizes and easily accessible. If your website doesn't offer this feature, you will run out of potential customers that could harm your business.
Check the status codes:
Another important part of your audit is checking the status codes on your site pages. It is done to ensure that your website traffic can access the content available on the website. To use them, you can use a scan tool like Screaming Frog, etc.
Status code types:
Error 500 - This is a server-side error that occurs when the server cannot forward the content requested by the browser.
Error 404: Occurs when the requested resource cannot be found. 302 redirect: This occurs when a source page that you are trying to load has been moved to another location.
Check if the critical pages of the website can be indexed. Use Screaming Frog to do a thorough check on meta-bot tags and get a good idea if pages are set to "Noindex".
Also check your website's robots.text file to make sure the areas you want to include in search results are not blocked.
The design of the website is important to have a good impact on your traffic. However, the content of the website guarantees that they are accessing your website. It is important to check the quality of your content as part of the audit to make sure there are no issues. Short content may not answer most user questions. Make sure you have detailed content to increase user engagement and interest on your website. Think from the user's perspective to achieve and meet your goals and motivations.
Always refer to these important tips when conducting an audit to determine areas of your website that need improvement and to avoid potential problems before they affect your business.