• Trinetra Initiative

The Worst Advice We have Ever Heard about SEO Copywriting


We often see people who have given a lot of SEO writing tips and strategies, but very few people use content that is SEO friendly and attractive to the target audience.


One of the main goals of SEO is to drive more traffic to your website and therefore get more conversions, whether you are doing these things for yourself or for your clients.


SEO copywriting, plagiarism

This is why SEO copywriting, also known as branded content, is so important in reaching the right audience at the right time.


SEO writing: it means which brand contributes to it.

2018 can easily be viewed as the year of personal branding, and it can be seen by looking at the trends running through the year. In a broader sense, the company's brand is more important.


You cannot increase your conversion rate simply by driving traffic to your website or simply by sharing lots of articles on social media.


The most important thing in this regard is establishing a connection with your audience, which will help build trust and establish you as a niche authority.


SEO writing

The difference between simple Google writing and SEO writing is that it involves much more than that. It also shows when you write for your target audience.



SEO copywriting is the right balance between writing content that affects your target audience and writing for SEO purposes.


Hence, it can be called SEO friendly writing and it also attracts audience and helps with conversion.

There is no relation to keyword density when it comes to writing content because it doesn't come to mind when we write.


If your content is high-quality, accurate, and informative, and it also answers a question from your audience, then you're on your way to being SEO friendly.


All you need to do is research and confirm terms that are SEO friendly and can give you a less competitive level compared to another level of competition.


The most important element of SEO copywriting is the branding message that you must provide as you write.


Ways to find your brand message:


When starting a business, this is the most important step in establishing a brand message, although many business owners skip this step.


Brand message

There are some basic questions to ask yourself to find a company's brand message:


The first thing you need to define for your readers is what service or product you have, which makes you unique from the others.

The other important thing to keep in mind is to define the value of the product that you offer to your customers or clients.

The next thing you should define in your article is who your ideal client or client is.

In particular, determining the primary goal of your website will help you get conversions that shouldn't be your primary goal. Therefore, you must find the main purpose of your website.

You need to define the problems that your service or products solve for your customers or clients.

The next thing to clarify is choosing the style / tone that best suits your target audience.

Another important part that goes into writing great SEO content is constantly testing different versions and styles of writing.


A / B testing can help you find out which version of your posts performs best. These messages can easily be kept at odds with calm by making some general changes:


Page title

Article title

Length of content

Content design

Content structure

The landing page, landing pages, and even blog posts give you different ways to reach your target audience and convey what your business really is.

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