• Trinetra Initiative

Increase Website Traffic: Drive Visitors To Your Website With No Investment!

Your business website is the face of your brand and helps make a good first impression. The website must be able to provide information, answer questions and generate profits. However, nothing can be accomplished if you don't increase website traffic. Learning the methods and mastering them can seem stressful. However, by following the following digital marketing strategies, you can attract enough visitors without having to pay anything but time and effort.

Create a great blog

Updating the blog is not enough to show your product or service. Use your blog to share your thoughts on what is not working for you. Instead, a great blog that generates free traffic is fun, valuable, or useful to your target audience. You can include the following content ideas:

A list of other articles and blog posts that you find useful.

Answer your audience's question

Take audiences behind the scenes of your brand

Instructions for your product or service

Interview with an Industry Leader

Make your blog stand out

Creating and sharing a blog is important, but you also need your blog to stand out. This can include writing a guest blog post, replying to responses, or posting to influencer podcasts or webinars. You can also speak, attend, or sponsor meetings at events.

It may sound overwhelming, but understand why new audiences are discovering your website without spending any marketing expenses. Get rid of the old ways like getting links and listings on online directories and review sites.

Give something

Give away free digital content. This could include

Free report or e-book

Videos or graphics that may be embedded on another website

Free tutorials

Design patterns

That way you give them reasons to visit your website again. It also increases the likelihood that they will share your content with your connections, which means you will expand your audience base. Be sure to use a creative content license so users know what they can and cannot do with their intellectual property.

You can also run a sweepstakes or contest to attract large participation. The technique has also been proven to increase traffic and attract new email subscribers.

Participate online

Spend your time and effort interacting with groups online and on various websites relevant to your business and community. You can actively participate in your industry community and leave comments on the blog and on social media first. Answer the questions other users have asked and analyze your industry. The advantage of online engagement is that you will get more visibility and profile views. Make sure to leave a link to your website on your social media profiles. You get traffic to your website. Also, do not include links to your website in your comments, as it seems intrusive and fraudulent.

Use long tail SEO

Keywords are the best way to attract visitors. This is because without the keywords the website will not appear at the top of the search engines. There are two types of keywords: short tail and long tail. Short-tail keywords are search phrases that include a word. Short-tail keywords are great for driving traffic, but they're competitive and harder to evaluate.

Therefore, it is worth focusing on the long-tail keyword as it is more meaningful and targeted at your specific audience, increasing the chances of getting higher rankings. As the search trend for speech-to-text features increases, people are using more specific phrases when searching online.

Knowing more about how your website can use long tail phrases can help you rank higher.

Optimize your website

Optimizing your website can increase your traffic

Remove unnecessary plugins

Use the content distribution network

Enable browser caching

Make sure your site scripts are up to date

Download images of the correct size

Enable Gzip compression

Put the CSS files at the top of your page and the JavaScript code at the bottom

Use the social share buttons to ensure your website is mobile friendly and your content is shareable. There are several ways to drive traffic to your website without paying for it.

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