How to Start, Manage and Grow Your Freelance Digital Marketing Business
Updated: Sep 29
Self-employment has increased in India in recent years. Experts from various industries are moving towards self-employment, and some are self-employed in addition to full-time employment. Self-employment has its own advantages and disadvantages, but it depends on your interests, abilities, and preferences, whether or not you work as a freelancer.
In this context, self-employment is also a good professional option in digital marketing. Many small businesses, as well as established companies, are seeking independent digital marketers to assist them with their marketing efforts.
Industry statistics and reports suggest that freelancers with their growth opportunities in India, the United States, and many other countries around the world are advancing their careers. With enough skills and experience, you can start and start your own independent digital marketing business and earn a high income. You can have the freedom and flexibility to undertake projects and work with clients or companies/businesses according to your own interests and preferences.
To ensure success in the industry and a steady stream of income, you must have the right skills and experience and be constantly updated on the various digital marketing modules. You need to manage and promote your personal brand well to continuously win customers. With these things, you can start, manage, and grow your independent digital marketing business.
Build Your Personal Brand And Portfolio
A personal brand is necessary and very useful for an independent business. Personal branding is the process of creating the desired image in the minds of your target customers or clients. A brand reflects a promise. Treat your brand accordingly. Start with a portfolio website, a brand (which may include your personal name), a logo, a list of services it offers, and your areas of expertise. Add case studies from your past projects, write about the latest industry trends, and create blog content that your target customers may find useful and interesting. The content on your website and blog should reflect on how you can help your potential customers achieve their business goals.
Join Well-reputed Freelance Sites
At the beginning of your independent career, you may not have enough plans of your own to work. However, you can join reputable independent websites to help you get the projects you love from different clients and companies. These independent websites act as a bridge between freelancers and clients.
Some of the notable independent websites are:
Fiverr, The Dots, BlueTie Global, LinkedIn Jobs, Freelancer, etc..
Choose a good freelance website, log in and create your profile and portfolio that lists your skills, services, and experience, and add links to your portfolio website. Learn how to introduce yourself and present your services to potential clients. How you offer them or how you configure them determines whether or not you choose it. Each of the above independent websites offers unique benefits.
Identify your target / leads-
You should clearly identify who your ideal clients will be, especially early in your freelance career. Depending on your specialization and skills, you must determine what type of business you can serve well or what type of business a customer can best serve. Choose your target clients and projects based on their interests and abilities. With experience and knowledge, you can work with a variety of companies and clients.
Know how to attract customers-
You must get clients to work with you to run your independent business. To do this, you must advertise your brand and personal services to reach customers on different channels. You can meet potential clients at a professional/professional event in your city. However, the most reliable way to reach them is online.
Promote your brand and personal services-
Create your profile and apply yourself, your personal brand and your services on various social media channels and professional media channels such as LinkedIn, Instagram, Twitter, etc. as well as on independent websites such as Upwork, BlueTie Global, Freelancer, etc.
Manage Time and Tasks With The Right Tools-
You must manage your job performance and ensure that the required work or results are delivered on time with your clients. There may be times when you receive 3-4 projects and need to set a specific timeline for each project, depending on the amount of work and deadlines, set reminders, check, and report progress. There are good tools to help you with nice and different functions at different prices.