Five Secrets about Digital Marketing Trends only a Handful of People Know
The various social media platforms like Facebook, Instagram and Twitter constantly update their platforms. This is the main reason marketers need to keep up with the changing trends of digital marketing on social media.
Here are the top lists of social media trends you need to know to better deal with changes in digital marketing.
The concept of video on demand
The most popular and eye-catching thing on any social media platform is good video content and it doesn't depend on the platform you're marketing, be it YouTube, Facebook, Instagram, Twitter, or Snapchat. According to statistics, the participation of people with videos on social networks is high in 2018 when necessary.
The following statistics show that video marketing is very important these days:
Viewers watch 1 billion hours of video on YouTube every day.
Facebook users consume 8 billion videos every day.
Video content on the Twitter platform is viewed by 82% of viewers.
Also read the statistics on digital marketing. I bet you didn't know
The video content displayed on the social media platform is available in a variety of formats ranging from 360 degrees to live video. This gives marketing teams considerable flexibility when planning video campaigns on social media platforms.
With the help of the GDPR, EU citizens have more control over their personal data. Now when a business is ready to collect information from a consumer, it needs individual consent.
This data can be anything from your location, your name to your email address. And to collect this business, the person needs to know what data they want to collect and how they will use it.
This rule applies to any company that collects data on EU citizens, and companies that are probably not part of the European Union are actually better prepared for the GDPR.
Chatbots are the new digital trend:
One thing that will definitely change in 2018 is that brands will start to think about using social media bots on their brand pages.
Chatbots have been around for many years and have probably seen some major AI improvements lately. More and more chatbot marketing strategies are being developed to improve brands through customer service.
The most common customer service is created by chatbots, and 61% of consumer chatbot interactions tend to focus on customer service issues.
The art of storytelling
Marketers cannot ignore the stories spread across all social media platforms this year as they have gained massive popularity these days.
Each social media platform has unique features and designs, but they all follow the same storytelling concept.
Since all the major social media platforms have already joined the story sharing. Therefore, stories should now be an important part of your social marketing strategy.
Whether you have established your marketing strategy to introduce chatbots or start live streaming on the social media platform to promote your product, you should always check these developments as follows.