• Trinetra Initiative

Facts To Know: How Social Media Marketing Affect The Growth Of Online Business

To start a business for a product or service, it is mandatory to put more emphasis on building a niche or trustworthy audience base to survive in the arena. It can become more meaningful and possible for small businesses through social media marketing. The Trinetra Initiative recommends Social Media Marketing or Learn Social Media for those who want to open the doors of online marketing to their business.

Let's take a look at a 2019 survey on the importance of social media marketing for small business online education.

According to a 2019 survey, nearly 95% of small businesses planned to increase their marketing budget in 2019. At the same time, other small businesses were found to show increased interest in internet channels for social media marketing needs. About 35% focused on digital marketing and the remaining 35% on traditional marketing.

The manifesto questioned the marketing models and objectives of nearly 529 small business owners and managers in the United States for more information. About three-quarters of companies use social media platforms to promote and develop their brands and services. The main reason is that 89% of the population is active on such platforms, which have proven to be lucrative.

It gives a significant impression of how effectively small businesses use social media to improve their services, represent and reach as many audiences as possible. That is why, due to their increased popularity, they want to invest in these social media platforms. The platform attracts 2 million new users every month, which is ideal for small businesses.

How is social media marketing affecting online business growth?

It is undeniable that social media platforms attract a large number of users due to the availability and flexibility to communicate and discreetly present their services or products, as their popularity has increased dramatically over time. Also, social media websites have confirmed that they are top-notch digital marketing platforms. About 73% of small businesses found it important to invest more in the same business because of the versatility they had gained over a decade. Email marketing is another way to make tons of profit and grow business quickly. This has proven to be one of the most widely used methods for accurate representation.

Besides social media marketing, video marketing and SEO are still the other two parts of the game. Video marketing has a huge impact on the ability to influence and shape the masses. Despite most small businesses, the fact cannot be understood. Only a third of these companies are investing and showing real interest, and the remaining 27% could invest in the long term.

The other aspect of digital marketing is search engine optimization. It has proven tempting over time to achieve good results by getting the desired ranking in Google's algorithm. However, small businesses do not benefit due to increased competition in the market. A survey found that less than 50% of small businesses invest in SEO and can get a desirable place in the 5.6 daily Google searches.

We can analyze from all the collective information that small businesses are more focused on digital media platforms than traditional marketing, i.e. social media, websites and email marketing, in order to 'Spread your influence and lose SEO and video marketing

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