• Trinetra Initiative

5 Ways Mobile Marketing Can Help Your Business Get a Better ROI


Mobile shopping is generally similar to e-commerce but can be accessed through a mobile device. Mobile shopping is now possible through websites, apps, and even mobile-optimized social media platforms. Mobile commerce offers many advantages. Let's start with some of the general benefits of mobile commerce as we help increase the ROI of your business:


1. Better overall customer experience

E-commerce has already made shopping more convenient for people by giving them access to a wider range of products at competitive prices without having to.

Go out of the door.


They still have these advantages in mobile commerce, but now they don't even need a computer to access them. As long as your customers have a mobile device, they can shop whenever and wherever they want. Chatbots and messaging applications also facilitate the interaction of companies with their potential customers, thus providing the best service.


2. Phenomenal growth potential

With the percentage of mobile users increasing day by day, the growth of mobile commerce continues to grow rapidly, providing online retailers with twice the traffic from mobile devices than before.


3. Omnichannel sales experience

If stores sell both online and offline, it's likely through multiple online channels (for example, e-commerce platforms like Amazon, Flipkart, Etsy, or social media platforms like Facebook, Instagram, and reselling apps ( like Meesho, Glowroad, Shop101, etc.) Listing your products where your consumers are already spending their time is a great way to increase sales. This is called contextual trading.


Omni-Channel is about being where your customers already are and providing them with the purchase of your products.


4. Location-based support

Businesses can use location-based technologies to help customers who use their mobile devices to buy products. This can be accomplished by optimizing your website for local search.


5. Different payment options available

With new mobile payment solutions available everywhere, it is now possible to offer customers a very diverse selection of payment options. Mobile commerce offers the possibility of mobile wallets, making payment easier. For example, Amazon Pay, Paypal One-Touch, Visa Checkout, GooglePay, PhonePe, and many more.


All of these help companies achieve higher ROI from mobile commerce. You can learn more about mobile commerce and learn practical ways to increase your business ROI through mobile commerce by taking a digital marketing course at "TRINETRA SKILLS DEVELOPMENT INSTITUTE".


#eCommerce #digitalmarketing #mobilemarketing

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