Digital Marketing

Digital Marketing Course Details – Eligibility, Fee, Duration, Syllabus, Career Options, Jobs & Salary

Do you have a zeal to market any kind of website? Are you in search of How to get success in business via marketing techniques? Then, here is the best answer to all of your questions. Yes, after doing deep research we came to know that the world is rounded by the digital era and everything is operating via digital media. To accomplish all these works without anyone’s help, you have to go through with the course called Digital Marketing.

In the era of digital revolution, technology has opened new opportunities for marketing. In the time of individualisation, digitalisation, networking along with the emergence of the enlightened consumer has posed new challenges as well as opportunities for marketing.

What we market may not have changed but how we market has changed. The evolving discipline of digital marketing offers opportunities for innovation, profitability, affordability, measurability and targeting. Digital marketing has not only opened opportunities for the organization, but also enormous opportunities have boomed for digital marketers, web designer, web analyst and web developer.


                               Key Competencies Developed in Digital Marketing

  • Hundreds of participants have benefited from the program. You too can develop your capabilities in digital marketing. This programme follows a hands-on, do it yourself (DIY) approach to teach the fundamentals and applications in digital marketing.

  • The program aims at developing an overall understanding of digital marketing / online marketing platforms, mainly web analytics, social media tools, marketing through search engines, search engine optimization, mobile marketing, email marketing, Pay per click, digital display marketing, content marketing and Strategizing marketing.


                                           Digital Marketing Course Overview

  • This course is designed by practicing managers and subject matter experts. It aims at covering the essential marketing and advertising concepts, revisit the fundamental statistical tools for analysis and prediction along with in-depth knowledge of online marketing and analytical tools.

  • This course is designed for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to work with marketing datasets, dummy display ads, virtual website optimization, SEO based on instructions in lectures and class discussions. The live experience of analyzing responses with analytical software, the launching of dummy display ads, creating optimization of website through Google Adwords are some of the key features of the programme.

  • At the end of this course, the participants will understand various channels and activities essential to plan to implement and manage an effective digital marketing strategy for their businesses. The course will equip them for various online marketing certificates like Google ad words, Facebook, Google Analytics (GA)

  • Digital Marketing Course is an initiative designed to educate students and practitioners in the area of Digital Marketing analytics and make them ready for jobs or prepare them to launch a campaign for their organizations.

  • The Professional Certificate in Digital Marketing analytics is recommended to anyone involved in the planning, implementing or monitoring the Digital strategies at their organizations - or anyone who is looking to add a new skill set and pursue a career in this dynamic field of online marketing. The programme is suitable for professionals of all levels and disciplines, as job roles have increasingly become complex and multitasking and most projects are executed with lean teams. The marketing professional from top to bottom in an organisation should have not only awareness but also expertise to use these tools. Participants will also learn how to leverage these strategies to gain a competitive advantage for both their business and career.

                                  Who Should Attend Digital Marketing Course?

  • Professionals who need to understand Digital Marketing/ online marketing or get more out of their Digital channels.

  • Anyone responsible for developing or implementing an organization's online /digital strategy.

  • Traditional marketers who want to fast-track their marketing career or enter the digital world.

  • Entrepreneurs who need to maximize online channels for growing their business.

  • Students who want to gain knowledge on Internet Marketing and increase their job opportunities.

                                                     Specializations on Digital Marketing Course

  • Email Marketing

  • Search Engine Optimization (SEO)

  • Web Analytics

  • Mobile Marketing

  • Search Engine Marketing (SEM)

  • Inbound Marketing

  • Growth Hacking

  • Social Media Marketing (SMM)

                                                                      Digital Marketing Career Options

It may be startup, mid-level or top MNCs, no matter whatever the size of the company, everyone are opting a digital marketing techniques to attract their customers. So, companies are starting online marketing or internet marketing methodologies for enhancing their branding. As there are various job opportunities for DMCA certified candidates. Below we have given a list of job designations that candidates can fit after taking a digital marketing courses.

                               Opportunities for Digital Marketing Certified Candidates

  • Content Marketing.

  • Search Engine Marketing (SEM)

  • Search Engine Optimization (SEO)

  • Social Media Marketing (SMM)

  • Web Analytics.

  • Email Marketing.

               In What Job Designations did DMCA Certificate Holder may fit?

  • SEO Executives.

  • Search Engine Marketers.

  • Social Media Marketing Experts/Specialists.

  • Content Writers.

  • Content Marketing Manager.

  • Digital Marketing Manager.

  • Inbound Marketing Manager.

  • Conversion Rate Optimizer.

                                      Eligibility for a Digital Marketing Course

  • Any minimum graduate students who had an interest in the digital marketing side can go for this digital marketing course content and can take a certified exam.

  • Candidates should get the required skills to begin a career in the digital marketing field.

  • If you want to eligible for the UG course in DMCA, you should clear 10+2 or equivalent from an acknowledged university or board.

  • For the candidates who are interested to do PG in Digital India course, must be a graduate and clear 10+2+3 from a recognized university.

                                 Digital Marketing Course Duration and Fees

From this module, you will find the details of Digital marketing course duration and fees. This information will be useful for you to choose the correct institution and start your learning about the Digital India Course.

                                          Digital Marketing Course Duration

DMCA certified course duration is three months. Digital Marketing Course Duration may also vary from 3 months to 6 months depends on your chosen online certification course or private institutes such as DigitalVidya, Rankup, Trinetra Initiative etc.

                                           Fees for Digital Marketing Course

Digital marketing course fees can differ from one institute to another. In India, there are various institutes offers digital marketing courses. The estimated digital marketing course fee is about 35,000 rupees for DMCA certification.

If candidates are taking a digital marketing course as an academic program, there also fees that might be varied from one institute to another. Institutes will set up the course fees depending on the following factors:

  • Type of Institute (Government, Private, Aided, etc)

  • Location of the college

  • Status and Rating of the college

Well, Government colleges will charge low fees for digital marketing courses. Whereas private colleges charge average digital marketing course cost, which could be in the range of 60-100K per semester.

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