Digital Marketing Beginner to Advanced
30,000/- incl GST
About the course
Trinetra Initiative a Skill Development Program Powered by Veneficus Technologies Private Limited company and Aditya Birla Capital Finance Support the first one to launch Social Media marketing workshop and Saminars series in India since 2019, brings you a Certification Programme in Digital Marketing and Analytics.
In the era of digital revolution, technology has opened new opportunities for marketing. In the time of individualization, digitalization, networking along with the emergence of the enlightened consumer has posed new challenges as well as opportunities for marketing.
What we market may not have changed but how we market has changed. The evolving discipline of digital marketing offers opportunities for innovation, profitability, affordability, measurability and targeting. Digital marketing has not only opened opportunities for the organization, but also enormous opportunities have boomed for digital marketers, web designer, web analyst and web developer.
Digital Marketing Program Focus:-
To truly harness the potential of internet marketing/online marketing and effectively leverage its impact on consumers, we need to have strong foundations in Digital Marketing. We offer a Professional Diploma in Digital Marketing, where the program focuses on:
Exploring the emerging tools offered by the internet.
Access the realm of social media
Understand and estimate the mindset of the online consumer.
Design tools to enhance online consumer experiences.
Monitor, evaluate and iterate traffic-building activities for marketers.
Evaluate internet-marketing metrics and identify KPI.
Intergrade digital marketing and traditional marketing efforts.
Benefit the marketers through better consumer segmentation, forecasting consumer trends and consumer analytics.
Extracting consumer DNA and aid decision making in marketing.
Who Should Attend Digital Marketing Course?
Professionals who need to understand Digital Marketing/ online marketing or get more out of their Digital channels.
Anyone responsible for developing or implementing an organization's online /digital strategy.
Traditional marketers who want to fast-track their marketing career or enter the digital world.
Entrepreneurs who need to maximize online channels for growing their business.
Students who want to gain knowledge on Internet Marketing and increase their job opportunities.
Digital Marketing Training Structure:-
The course is divided into 7 modules. Each of the modules has unique content, focus and objective. Each module will be led by a specialist/expert from industry and will have assignments relevant to it. Once a module is completed, the student will automatically progress to the next module.
Digital Marketing Program Syllabus:-
2 hour session on Introduction to Digital Marketing
1-Search Engine Optimization (SEO) – Understand the search engine as a default entry point to the internet. Learn how to get a website listed among top search engine results.
2-Search Engine Marketing (SEM) – Appreciate the role of pay per click in website listing. Learn how to run ads on Search Engines effectively.
3-Web Analytics – Measure, monitor and evaluate the website traffic and campaign statistics. Learn how to make business decisions from the metrics available in Digital Media
4-Email Marketing – Delivering the relevant marketing communication to the targeted audience in a most creative way. Learn how to effectively build your users lists, deliver emails & generate relevant clicks. Marrying the offline database with the online database.
5-Social Media Marketing (SMM) – Harnessing the strength of social media for marketing. Learn how to build brand preferences, generate leads & aggregate audience on Social Media.
6-Content and Blog Marketing (CBM) – Increasing audience engagement through content marketing. Learn to use white paper, brochure, case studies for unique interaction.
7-Mobile Marketing (MM) – Strategizing marketing through smart devices. Learn App-based marketing, QR codes, Location-based marketing, SMS marketing
Digital Marketing Course Duration
(60 Hours instructor led training and 12 online projects)
Total Training instructions: 4 months
Total Internship Program Duration: 2 Months
Induction Programme: 2 hours
Online projects: 12 hours (in the area of display ads, Adwords, SEO etc.)